Seasonal Fashion / Activewear Brand × Retail/DTC × Planning
The Problem
Product development often started too late, causing rushed decisions, repeated sampling, production pressure and delivery delays close to launch season.
How We Helped
We worked backward from the target launch date and mapped the key stages: collection direction, development, sampling, order confirmation, production, shipping and final delivery.
The Result
The customer gained a clearer seasonal calendar, giving the team more time to make decisions, reduce repeated development and plan production and logistics before the selling season.
Product planning and chat logs