Established Brand × DTC/Retail × Product Development
The Problem
She already knew what she wanted the product to look like, but a reference image could not define the fabric feel, stretch, fit, construction or measurements needed for production.
How We Helped
We translated the visual reference into technical requirements, selected suitable fabrics, developed the pattern, reviewed sample versions and refined the product until the main specifications were confirmed.
The Result
The customer moved from an image on a screen to a physical approved sample that could serve as a clear production standard.
Negotiation process